ZIM Announces Agreement with Hoopo Systems to Deploy Hoopo's Tracking Devices on ZIM's Dry-Van Container Fleet

January 9, 2024

The Deployment of hoopoSense Solar Cutting-Edge, Robust, and Cost-efficient Trackers on a Large Scale Puts ZIM at the Forefront of Technological Innovation in this Field

ZIM's Smart Container Powered by Hoopo is Designed to Improve Supply Chain Management with Highly Durable, Safe, and Power-Efficient Tracking Solution

HAIFA, Israel, Jan. 9, 2024 /PRNewswire/ -- ZIM Integrated Shipping Services Ltd. (NYSE: ZIM), a global container liner shipping company, announced today an agreement with Hoopo Systems Ltd. for the wide-scale deployment of cutting-edge tracking devices in its dry-van container fleet.

The deployment of Hoopo's trackers puts ZIM at the forefront of technological innovation in this field, and underscores ZIM's dedication to delivering unparalleled solutions to its customers, as this advanced solution offers comprehensive tracking information including geofence alerts and open/close door notifications and more, while ensuring high reliability and durability combined with significant cost and energy efficiencies.

In 2022, ZIM announced an investment in Hoopo Systems, a trailblazing company specializing in the development of innovative tracking solutions for unpowered assets. Lately, Hoopo completed the development of hoopoSense Solar, its new product for the maritime industry, enabling ZIM to outline an extensive project to integrate these cutting-edge tracking devices into ZIM's dry-van container fleet.

The decision to adopt Hoopo's solution followed an exhaustive and meticulous evaluation process that entailed extensive pilot testing comparing the hoopoSense Solar with several of the market's foremost tracking solutions. After this thorough and rigorous analysis, it unequivocally emerged that Hoopo's solution excelled as the pinnacle of technological advancement and the most fitting choice to fulfill ZIM's requirements.

Eli Glickman, President, and CEO of ZIM said: "We are delighted to witness the fruition of our investment in Hoopo's unique technological solution. We are now ready to deploy their cutting-edge, durable, and cost-efficient tracking devices on a large scale. This deployment will significantly elevate our service levels, providing invaluable information to our customers while ensuring transparency and reliability."

Ittay Hayut, CEO & Co-Founder of Hoopo added: "At Hoopo, we understand that dry container visibility is not only a fundamental operational and logistics need but also a critical market requirement. Our unwavering mission has been to engineer a tracking solution for the maritime industry that delivers the most reliable data and boasts an extended lifespan to equal a container lifetime. In our design, we have prioritized our commitment to innovation by embedding highly advanced technologies while ensuring seamless updates as new technologies emerge in the future. Having ZIM as a strategic investor and a design partner reassured that our solution provides a market-fit response to the industry's evolving challenges and needs. We take pride in the agreement with ZIM, evidencing our offering of unparalleled value to our customers.

The ZIM global rollout is poised to install Hoopo's top-tier tracking devices on its hundreds of thousands of dry-van containers.

About ZIM

Founded in Israel in 1945, ZIM (NYSE: ZIM) is a leading global container liner shipping company with established operations in more than 90 countries serving approximately 34,000 customers in over 200 ports worldwide. ZIM leverages digital strategies and a commitment to ESG values to provide customers innovative seaborne transportation and logistics services and exceptional customer experience. ZIM's differentiated global-niche strategy, based on agile fleet management and deployment, covers major trade routes with a focus on select markets where the company holds competitive advantages. Additional information about ZIM is available at www.ZIM.com.

About Hoopo Systems

Hoopo was founded in 2016 by a team of leading experts in RF communications and geolocation technologies. It offers a unique power-efficient tracking solution that enables real-time Location Intelligence including both tracking and status monitoring for unpowered assets. By integrating a suite of innovative technologies, Hoopo's system ensures accurate asset positioning while maximizing power efficiency and cost. Hoopo is working on supply-chain innovation with leading companies in transportation, aviation, waste management, and maritime logistics.

To learn more about Hoopo, visit https://www.hoopo.tech or contact sales@hoopo.tech

Forward-Looking Statements

The following information contains or may be deemed to contain forward-looking statements (as defined in the U.S. Private Securities Litigation Reform Act of 1995). In some cases, you can identify these statements by forward-looking words such as "may," "might," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about the Company, may include projections of the Company's future financial results, its anticipated growth strategies and anticipated trends in its business. These statements are only predictions based on the Company's current expectations and projections about future events or results. There are important factors that could cause the Company's actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking statements. Factors that could cause such differences include, but are not limited to: market changes in freight, bunker, charter and other rates or prices, supply-demand fluctuations in the containerized shipping market, new legislation or regulation affecting the Company's operations, new competition and changes in the competitive environment, our ability to achieve cost savings or expense reductions, the outcome of legal proceedings to which the Company is a party, global, regional and/or local political instability, inflation rate fluctuations, capital markets fluctuations and other risks and uncertainties detailed from time to time in the Company's filings with the U.S. Securities and Exchange Commission (SEC), including under the caption "Risk Factors" in its 2022 Annual Report filed with the SEC on March 13, 2023. 

ZIM contacts


Avner Shats
ZIM Integrated Shipping Services Ltd.

Investor Relations:

Elana Holzman
ZIM Integrated Shipping Services Ltd.

Leon Berman
The IGB Group

Hoopo Contacts

Tal Leemor
VP of Marketing & Partnerships
Hoopo Systems
424-214-1561; +972-54-584-1396

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SOURCE Zim Integrated Shipping Services Ltd.; Hoopo Systems